Revenue

Michelle Bell in the Matrix talking about ChatGPT ads

Cool. Cool. Cool. Apparently We’re Just Casually Advertising Inside The Matrix Now.

I had a mildly terrifying thought while setting up my first ad on ChatGPT this week. I was looking at the option to upload a custom audience, cuz that’s awesome, but then it hit me … What exactly does “audience” mean when the platform is also the thing people tell their tale of woe to […]

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Stop Asking Entrepreneurs What They Would Build If They Knew They Couldn’t Fail

Can we retire this question already? “If you knew you couldn’t fail… what would you build?”  Every motivational speaker seems to ask it like they’re about to unlock the meaning of life. Cute question, bro. Totally misses the point. The opposite of failure isn’t success. It’s clarity. The underlying assumption is that entrepreneurs are afraid

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